City Builders with Theory Coffee Roasters

In this episode of The City Builders Podcast, host Todd Jones and special co-host Ericka Jones sit down with the 2024 Redding Business Person of the Year, Sam LaRobardiere — Founder and CEO of Theory Coffee Roasters. Sam shares his journey from humble beginnings to building one of Redding’s most beloved coffee brands, offering a behind-the-scenes look at the craft of coffee roasting and the entrepreneurial mindset that fuels his success. Together, they explore Sam’s origin story, the evolution of Redding’s coffee and food scene, and what’s next for Theory Coffee. Whether you’re a coffee enthusiast, a fellow business owner, or someone passionate about community growth, this conversation is brewed with inspiration and insight. Learn more about Theory Coffee: https://theorycoffee.com  Subscribe for more meaningful conversations about business, innovation, and community in Redding, CA: https://www.youtube.com/playlist?list=PLJEaLiO8iF6qYK31cblLGgBE8DejcwxE8