City of Austin v. Reagan National Advertising of Austin, LLC

Austin Texas specially regulates signs that advertise things that are not located on the same premises as the sign and signs that direct people to offsite locations (off-premises signs). Its sign code prohibited the construction of new off-premises signs. Grandfathered off-premises signs could remain in their existing locations but could not be altered in ways that increased their nonconformity. On-premises signs were not similarly restricted. Advertisers, denied permits to digitize some billboards, argued that the prohibition against digitizing off-premises signs, but not on-premises signs, violated the First Amendment. The district court upheld the code. The Fifth Circuit reversed, finding the distinction "facially content-based" because an official had to read a sign’s message to determine whether it was off-premises. The Supreme Court reversed, rejecting the view that any examination of speech or expression inherently triggers heightened First Amendment concern. Restrictions on speech may require some evaluation of the speech and nonetheless remain content-neutral. The on-/off-premises distinction is facially content-neutral; it does not single out any topic or subject matter for differential treatment. A sign’s message matters only to the extent that it informs the relative location. The on-/off-premises distinction is more like ordinary time, place, or manner restrictions, which do not trigger strict scrutiny. Content-based regulations are those that discriminate based on the topic discussed or the idea or message expressed. The Court remanded, noting that evidence that an impermissible purpose or justification underpins a facially content-neutral restriction may mean that the restriction is nevertheless content-based and, to survive intermediate scrutiny, a restriction on speech or expression must be “narrowly tailored to serve a significant governmental interest.”