CJ Stratte: How On the Move's Trucking Fleet Became the 4th Largest in America

In this episode, Hersh Rephun chats with C J Stratte, from On the Move Trucking, about their branding strategies, organic marketing, and business model. They discuss the company's expansion into real estate, the impact of the pandemic on the self-storage industry, and their new software developments. CJ Stratte is the CEO of On the Move, a turn-key truck rental company with the fourth-largest fleet in the United States, catering to real estate professionals. The 30-year-old firm is known for branding its inventory...but since it's the customers' branding up there, On the Move is perhaps not as well known as it should be! In this episode of BRAND VOICE RUNWAY, I talk branding, longevity - and standup comedy! -with CJ Stratte, who is leading the company founded by her grandfather into its 4th decade. https://www.onthemovetrucks.com/ https://www.facebook.com/onthemovetrucks/ If you enjoyed BRAND VOICE RUNWAY, please go to Apple podcasts and leave a 5-star full review. It's the best way to support us! https://podcasts.apple.com/us/podcast/brand-voice-runway-with-hersh-rephun/id1682522757 You can check out Hersh's other Top 2% podcasts at https://www.hershrephun.com/podcast/ and follow us on IG: https://www.instagram.com/hersh4all/ Twitter: https://twitter.com/TruthTstsFunny LinkedIn: https://www.linkedin.com/in/hershrephun/ Or contact us: http://www.hershrephun.com/contact-us/ (0:00) Introduction: Truck graphics and advertising (1:02) Guest Introduction: C J Stratte and On the Move Trucking (2:19) Branding and Success Strategies of On the Move (6:13) Organic Marketing and the Founding Story of On the Move Trucking (8:04) Clientele and Business Model of On the Move (9:39) Expansion into Real Estate and Truck Types (11:20) Differentiation Strategies and Impact of Pandemic on Self-Storage Industry (13:54) Hypothetical Business Ventures and Personal Dreams (15:02) Stress in the Hospitality Industry and the Comedy Scene (18:57) New Projects and Software Developments at On the Move (20:44) Challenges of Personal Branding and Conclusion