CJI Podcast #30 | Ève Laurier | Bombardier

Join us as Ève Laurier, Head of Marketing Communications at Bombardier, reveals how the company transformed its brand and communications strategy over the past 5 years. Discover the secrets behind re-engaging stakeholders, delivering consistent luxury experiences, and navigating the evolving private aviation industry. From sustainability initiatives to digital marketing innovation, this candid conversation offers valuable insights into leadership, company culture, and strategic marketing. Whether you're in aviation or interested in brand transformation, you'll find lessons applicable to your own business journey. Thank you Ève!