CL031: Jinsop Lee on design thinking, creative cultures, and reimagining the lightbulb

Jinsop Lee is an industrial designer, teacher and speaker and his TED talk on the 5 Senses Approach to design thinking has been watched by over 1.3million people. Jinsop's design background began at age five when his mother refused to buy him a Star Wars X-wing fighter - so he designed his own out of Lego. Following university, a 2 year stint in the Korean army, and a job as a 'suit-wearing design consultant' as he calls it, he founded his own design firm 'Uncle Oswald Is My Hero'. Nita Song, President at IW Group says "With creativity and enthusiasm, Jinsop Lee offers a new approach to problem-solving. By focusing on consumer needs first, his method delivers solutions that engage customers' hearts, minds and souls." In this episode of The Creative Life Podcast, Jinsop talks about consulting for a lighting company that is doing something different with light. He tells us about the big changes and creative use of lighting. He also shares with us what 'Design Thinking' is. "Design is, you're coming up with solutions to problems and it's possible that these problems are in any field, but you're just approaching it from a designer's mentality. " - Jinsop Lee Jinsop Lee 'Design Thinking' Show Notes: Reimagining lighting design (3:11) Nest (4:30) Design thinking (6:22) Thinking about the end user (7:56) The Swiss army knife for the digital age (9:30) Five senses of approach to design (11:00) What makes sex great (11:31) The lightbulb moment (11:40) Using your sense of smell to tell the time (12:46) Singapore Airlines 'Floridian Waters'(16:19) Sherlock Holmes the superhero (20:30) Creativity in different cultures (23:43) Creative blocks and how Jinsop deals with them (28:07) Favorite Tools: Day One App Favorite Book: The Count of Monte Cristo Favorite Record: Ill Communication by the Beastie Boys Join James's Facebook fans: https://www.facebook.com/jamestaylordotme LinkedIn: https://uk.linkedin.com/in/jameskirktaylor This is The Creative Life, James Taylor's weekly YouTube show. -------------------- ABOUT JAMES -------------------- As a creativity expert Taylor is a frequent guest speaker at universities and international conferences. He has given keynotes and talks at Apple, Subscription Site Summit in San Francisco, the British Music Show in the UK and at several universities across Europe including University of Dundee in Scotland and University of Macerata in Italy. He is often called upon by media outlets to give his views on trends in creativity and innovation. He has been quoted in the San Francisco Chronicle, Miami Herald, Columbus Dispatch, STV, Business Insider and San Jose Mercury News as well as featured on BBC TV and being the subject of a 30minute program on his life for BBC Radio Scotland. As a host on shows about creativity and innovation he has interviewed legendary investor Maynard Webb (Yahoo.com, eBay.com & Salesforce.com board member) and New York Times best-selling writers Chris Guillebeau ($100 Startup), Rolf Potts (Vagabonding), Brand Cooper (The Lean Entrepreneur) and Ryan Holiday (Trust Me I'm Lying). James is also a Fellow of the Royal Society of the Arts (FRSA). Meet James at http://www.JamesTaylor.me -------------------- ABOUT THE CREATIVE LIFE -------------------- The Creative Life is a weekly self-improvement show full of #motivation, #inspiration, and #creativity strategies with creativity speaker and author James Taylor. The Creative Life blog can be read at: http://www.jamestaylor.me -------------------- SUBSCRIBE -------------------- Never miss a video, and join the Youtube self-help community living the fully creative life: http://www.youtube.com/jamestaylorme