CL114: David Meerman Scott On Using Newsjacking To Promote Your Creative Work

David Meerman Scott is an internationally acclaimed strategist, whose books are must-reads for professionals seeking to generate attention and grow their businesses. He is the author of ten books – three of which are international bestsellers. Indeed 'The New Rules of Marketing & PR' is now in its 5th edition, has been translated into 28 languages and is required reading at hundreds of universities and business schools worldwide. Meanwhile as a speaker he has delivered keynotes in seven continents and over 40 countries to companies including Cisco, PwC, Ford, Google and Nestle Purina. More info and Free Book: http://jamestaylor.me/ In this episode, you'll learn: Hilary Clinton the Selfie Ninja Donald Trump the Marketer Tony Robbins How Newsjacking Works 3 hours is too late! Creating online content Real-time news Seeing patterns as a marketer Marketing the Moon Publishing great content Marketing Mindfulness Being in the moment with your marketing Please subscribe to my channel if you are into what I do! Your support is greatly appreciated and helps me continue to keep it free for everyone: * Please Subscribe To This Channel https://goo.gl/8EWszQ See my website for hundreds more free training videos, interviews, and free courses on creativity, innovation, creative process, creativity exercises, theory and loads more at http://www.jamestaylor.me Hope you enjoy it - if you do please subscribe to my YouTube Channel and come find me on my socials below. Thank You! * YouTube Channel https://www.youtube.com/c/JamesTaylorMe/ * Facebook https://www.facebook.com/jamestaylordotme * LinkedIn https://uk.linkedin.com/in/jameskirktaylor * Twitter https://twitter.com/JamesTaylor_me