CL120: Roger Dooley On Using Neuromarketing To Influence Others

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and writes the popular blog Neuromarketing as well as Brainy Marketing at Forbes.com. He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. He's been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market. More info and Free Book: http://jamestaylor.me/ In this episode, you'll learn: Brainfluence Neuromarketing System 1 and System 2 Robert Cialdini 'Influence' Dan Ariely Finding the 100 short chapter approach to writing Decision Making College Confidential fMRI scanning Please subscribe to my channel if you are into what I do! Your support is greatly appreciated and helps me continue to keep it free for everyone: * Please Subscribe To This Channel https://goo.gl/8EWszQ See my website for hundreds more free training videos, interviews, and free courses on creativity, innovation, creative process, creativity exercises, theory and loads more at http://www.jamestaylor.me Hope you enjoy it - if you do please subscribe to my YouTube Channel and come find me on my socials below. Thank You! * YouTube Channel https://www.youtube.com/c/JamesTaylorMe/ * Facebook https://www.facebook.com/jamestaylordotme * LinkedIn https://uk.linkedin.com/in/jameskirktaylor * Twitter https://twitter.com/JamesTaylor_me