CL129: Michael Bungay Stanier On The Coaching Habit

Michael Bungay Stanier is the Senior Partner of Box of Crayons, a company that helps organizations do less Good Work and more Great Work. Box of Crayons is best known for its coaching programs, which give busy managers practical tools so they can coach in 10 minutes or less. On the way to founding Box of Crayons in 2002, Michael lived in Australia, England, the United States and Canada, his current home. He's written two books that have each sold close to 100,000 copies, the Wall Street Journal bestseller The Coaching Habit and Do More Great Work. He was the first Canadian Coach of the Year, is a Rhodes Scholar, and in 2016 was recognized as the #2 Coaching Guru in the world. More info and Free Book: http://jamestaylor.me/ In this episode, you'll learn: How Michael self-published a book, sold 180,000 copies and 2X'd revenue The coaching habit Shiny object syndrome Coach training The promise Edgar Schein – Corporate culture Offer less, to fewer people, in few countries … but REALLY double down and offer what you've got to them. The best coaching question in the world – AWE – And what else? Creating a coaching book classic The 3 year book marketing plan Getting focused Survivor bias Please subscribe to my channel if you are into what I do! Your support is greatly appreciated and helps me continue to keep it free for everyone: * Please Subscribe To This Channel https://goo.gl/8EWszQ See my website for hundreds more free training videos, interviews, and free courses on creativity, innovation, creative process, creativity exercises, theory and loads more at http://www.jamestaylor.me Hope you enjoy it - if you do please subscribe to my YouTube Channel and come find me on my socials below. Thank You! * YouTube Channel https://www.youtube.com/c/JamesTaylorMe/ * Facebook https://www.facebook.com/jamestaylordotme * LinkedIn https://uk.linkedin.com/in/jameskirktaylor * Twitter https://twitter.com/JamesTaylor_me