CL150: How To Discover Your Ideal Customers Secret Language - Interview with Jeffrey Shaw

How would you like to attract your ideal customers? You know the ones who pay you what you're worth, are loyal, and are an absolute joy to work with. My guest today can teach you exactly how. Having been one of the most sought-after portrait photographers in the U.S. for more than three decades, Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition to attract and maintain customers by speaking their Secret Language. Jeffrey is also the host of the popular business podcast Creative Warriors, a nationally acclaimed keynote speaker, a business coach for entrepreneurs, and author of the new book LINGO: Discover Your Ideal Customers Secret Language and Make Your Business Irresistible. More info and Free Book: http://jamestaylor.me/ In this episode, you'll learn: Who would love that? The 5-Step Secret Language Strategy How to go from being overlooked to being overbooked How pricing can attract, not deter, your ideal customer How to develop a brand image that magnetizes your ideal customer and filters out the rest Empathy Harley Davidson the brand ManCrates.com Please subscribe to my channel if you are into what I do! Your support is greatly appreciated and helps me continue to keep it free for everyone: * Please Subscribe To This Channel https://goo.gl/8EWszQ See my website for hundreds more free training videos, interviews, and free courses on creativity, innovation, creative process, creativity exercises, theory and loads more at http://www.jamestaylor.me Hope you enjoy it - if you do please subscribe to my YouTube Channel and come find me on my socials below. Thank You! * YouTube Channel https://www.youtube.com/c/JamesTaylorMe/ * Facebook https://www.facebook.com/jamestaylordotme * LinkedIn https://uk.linkedin.com/in/jameskirktaylor * Twitter https://twitter.com/JamesTaylor_me