CL179: Content Marketing For Creative Entrepreneurs - Interview with Rachel Brenke

Rachel Brenke is the founder of the Business Bites podcast, and several successful legal niche brands including TheLawTog®, FitLegally, and BlogLegally. She is also a mother of five, wife to an Army Veteran, practicing lawyer, author, photographer, cancer survivor, and Team USA Athlete. Through her podcast, brands, and 1-on-1 services, Rachel helps creative entrepreneurs with business strategy and legal needs such as business formation, contract drafting, and business and intellectual property law. As an entrepreneur in each of these industries, Rachel has a pulse on the pain points and needs of these fellow entrepreneurs. In this episode, we cover: 3:57 – Biggest legal challenges for creative entrepreneurs 4:26 – Intellectual property 5:36 – Habits for content creation 7:45 – Building brands through content marketing 8:24 – Batch writing 16:00 – Artificial Intelligence for lawyers 21:17 – Looking for gaps in the market 22:16 – Identifying the true need 23:56 – Becoming the 'go-to' person in your niche 25:15 – Archer's Advocates Resources mentioned in this episode: rachelbrenke.com Tools: Helpscout, Trello, Google Calendar, WordPress, Microsoft Word Book: Purple Cow by Seth Godin  If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show. The post CL179: Content Marketing For Creative Entrepreneurs - Interview with Rachel Brenke appeared first on James Taylor .