CL180: Why Makers Are The Future Of Advertising - Interview with Brandon Rochon

Brandon Rochon has spent his life building some of the world's most loved brands. He started his career on the hard streets of Madison Ave. where he worked on Hennessy, Lugz Shoes, and Sapporo Beer, then spent time in NYC before he picked up and moved to Europe where he joined the award-winning TBWA/Paris and worked on brands like Absolut Vodka, McDonalds, PlayStation, Heineken and Nissan. Then it was off to Ogilvy Paris where he became the Global Creative Director of Coke Zero, while working on other brands such as Louis Vuitton and Perrier. And finally, back to the US as the SVP, Global Creative Director of Samsung Electronics, helping usher the brand into the pop-cultural icon it has become to date. Currently Brandon is Managing Chief Creative Officer at Kastner & Partners, AOR for Red Bull. In this episode, we cover: 3:30 – Learning the rules of advertising 4:26 – 90% is passion 5:05 – The art and craft of storytelling 6:13 – Why Red Bull is really a media company 7:46 – Your brand as a platform 8:41 – Turning consumers into fans 10:05 – It's all about collaboration 10:48 – Elevating your fans 15:10 – You can't put creativity in a corner 16:02 – How to foster creative competition 17:22 – Challenging the process 18:06 – Finding universal truths 19:03 – The 4P's of Advertising 22:20 – Ideas Win 25:48 – Building a great creative team 27:50 – From creating to making 28:19 – The future of advertising 31:28 – Snackable, Stackable Resources mentioned in this episode: Instagram: mrrochon LinkedIn Tools: YouTube Books: A Purpose Driven Life by Rick Warren Album: Unplugged by Lauryn Hill  If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show. The post CL180: Why Makers Are The Future Of Advertising - Interview with Brandon Rochon appeared first on James Taylor .