CL190: Costovation And Wowing Customers With Less - Interview with Stephen Wunker

Stephen Wunker is a noted author, entrepreneur, and consultant whose new book Costovation solves the dilemma of how to spend less and innovate more. He led the team creating one of the first smartphones in the 1990s, teamed with Harvard's Clayton Christensen to build out consulting practices, and since 2010 has led New Markets Advisors, whose clients include Nestlé and Nike. His writing appears in Forbes, Harvard Business Review, and The Financial Times In this episode, we cover: 1:37 – Costovation 8:43 – Why are you innovating? 10:00 – Innovation alignment 10:43 – Innovation labs 11:19 – Innovation process 12:53 – Planet Fitness case study 16:44 – Inventors sabotage 22:27 – The rate of innovation adoption 25:42 – Product enhancement Resources mentioned in this episode: Link: costovation.com Tools: Google Book: The Innovators Solution by Clayton M. Christensen and Michael E. Raynor Album: Daddy Yankee  If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show. The post CL190: Costovation And Wowing Customers With Less - Interview with Stephen Wunker appeared first on James Taylor .