CL198: Building An Invincible Brand - Interview With Crisis Management Speaker Melissa Agnes

Author of "Crisis Ready: Building an Invincible Brand in an Uncertain World", Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. She is a coveted speaker, commentator, and advisor to some of today's leading organizations faced with the greatest risks. As a strategic advisor and keynote speaker, Melissa has worked with NATO, Ministries of Foreign Affairs and Defense, financial firms, technology companies and healthcare organizations in helping them understand risk and build invincible brands that can withstand even the most devastating of events. Melissa is the editor of the Crisis Ready Blog, a contributor to Forbes, and a go-to source for the press, with recent coverage including the Wall Street Journal and USA Today. As a university guest lecturer, she teaches crisis management in university courses around the world, including at NYU and McGill. In this episode, we cover: 2:38 – High risk scenarios 4:23 – Risks for international speakers 6:55 – Crisis management bloggging 10:52 – Dave Carroll 14:02 – Conversational AI's 15:56 – Issues versus risk 16:27 – Influencer risk 19:20 – Moving from breakout stage to keynote stage Resources mentioned in this episode: melissaagnes.com Tools: Calendly, Stripe, Google Apps Album: Greatest Hits by The Rolling Stones Book: The Miracle Morning by Hal Elrod If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show. The postCL198: Building An Invincible Brand - Interview With Crisis Management Speaker Melissa Agnes appeared first on James Taylor .