CL200: The 80/20 Rule For Working Less And Making More - Interview with Perry Marshall

Marketing maverick Dan Kennedy says, "If you don't know who Perry Marshall is — unforgivable. Perry's an honest man in a field rife with charlatans." Perry is the world's most-quoted consultant on Google Advertising and according to Entrepreneur Magazine has helped over 100,000 advertisers save literally billions of dollars in AdWords stupidity tax. As one of the most expensive business consultants in the world, clients seek his ability to integrate technology, sales, art and psychology. He founded the $5 million Evolution 2.0 Prize, with judges from Harvard, Oxford and MIT. The prize aims to solve the biggest mystery in biology. His hit book 80/20 Curve has been featured in the Harvard Business Review and is used by NASA's Jet Propulsion Labs at the California Institute of Technology as well as being mandatory reading in many fast-growing companies. In this episode, we cover: 3:55 – The 80/20 Rule (Pareto Principle) 5:46 – Racking the shotgun 15:32 – The liner notes for Boston's first album 18:00 – Marketing as art 20:32 – How to be a better reader 21:48 – Starting a second Renaissance 22:26 – Evolution 28:10 – Augmented Creativity 29:33 – Andrew Briggs and quantum computing 31:47 – Jordan Peterson 37:20 – Being a boundary crosser Resources mentioned in this episode: perrymarshall.com Tools: Marketing DNA Test – marketingdnatest.com Book: The Book of Proverbs by Solomon Album: Moving Pictures by Rush If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show. The post CL200: The 80/20 Rule For Working Less And Making More - Interview with Perry Marshall appeared first on James Taylor .