CL205: The Psychology Of YouTube Advertising - Interview with Tom Breeze

Tom Breeze is the founder and CEO of Viewability, a company specialising in YouTube Advertising, boasting an impressive client list of international personal and corporate brands. With a "Pay For Results" financial model, Viewability and partners are now one of the world's leading performance-based YouTube Advertising company. Tom is also a speaker, author and consultant, teaching businesses around the world how to advertise successfully on YouTube. His new book is called 'Viewability: Harness the Power of YouTube Ads and Be There for Your Customer – When It Really Counts". In this episode, we cover: 3:17 – The benefits of short books 12:31 – Testing messages with YouTube advertising 18:55 – How can you help? 21:40 – YouTube advertising to target app users 23:57 – Why you should say 'you' in the first 6 seconds 24:19 – Choose your own adventure 24:46 – Teaching guitar online 33:38 – The three phases of YouTube advertising spend 42:07 – Creating low cost offers for YouTube ad campaigns Resources mentioned in this episode: viewability.co.uk Book: Influence by Robert Cialdini Tools: Premiere Pro, Final Cut, Google Ads If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show. The post CL205: The Psychology Of YouTube Advertising - Interview with Tom Breeze appeared first on James Taylor .