CL207: How To Choose A PR Firm - Interview with Heather DeSantis

Heather DeSantis is a Top Millennial publicist and CEO of Publicity for Good, a purpose driven public relations firm with offices in San Diego and Phoenix. Heather combines market foresight, strategic timing, and organic interviews to generate millions of earned media impressions from outlets like ABC, CBS, NBC, FOX, CNN, BBC, iHeartMedia, Business Insider, Inc, and more. In this episode, we cover: 2:56 – Purpose driven 5:19 – Going from online to offline 7:45 – Personal branding vs Corporate branding 9:24 – How to choose a PR firm 10:09 – Payment structures 11:39 – Ryan Holiday 14:02 – Social listening 15:49 – Pay per play model Resources mentioned in this episode: publicityforgood.com Tools: Google Alerts, Twitter Book: Perennial Seller by Ryan Holiday If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show. The post CL207: How To Choose A PR Firm - Interview with Heather DeSantis appeared first on James Taylor .