CL213: How To Sell Your Work Using 'Serve, Don't Sell' - Interview with Liston Witherill

Liston Witherill is an author, speaker, and advisor to agencies and consulting firms ready to move beyond the referral. Liston's work is based on cutting edge psychology, behavioral economics, and his own sales experience. His mantra is "Serve, Don't Sell," and he believes selling should be an ethical, win-win arrangement 100% of the time. Prior to creating his training business, Liston was the owner of a boutique marketing firm, and ran business development and marketing for a $12M consulting firm. He podcasts 3x a week, and runs 3 times a week, and lives with his beautiful wife, cat, and dog in Portland, OR. In this episode, we cover: 3:16 – The power of podcasting 9:41 – Serve, don't sell 12:51 – Fyre Festival 18:00 – Creating a repeatable sales plan 19:44 – Designing a better discovery call 20:39 – Pain, Goal, Value 21:00 – 70/30 Rule for sales calls 21:14 – "Why are we on the phone today?" 23:52 – The five why's 24:23 – The magic wand question 28:13 – How to finish a sales call Resources mentioned in this episode: liston.io Tools: Ulysees App Typeform Sales Navigator Album: Donuts by J Dilla Book: Predictably Irrational by Dan Ariely If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show. The post CL213: How To Sell Your Work Using 'Serve, Don't Sell' - Interview with Liston Witherill appeared first on James Taylor .