CL218: Strategies For Innovating The Customer Experience - Interview with Christian Terwiesch

Christian Terwiesch is a professor in Wharton's Operations and Information Management department and co-director of Penn's Mack Institute for Innovation Management. He also holds a faculty appointment in Penn's Perelman School of Medicine. Christian launched the first Massive Open Online Course (MOOC) in business on the Coursera platform and by now, well over half a million students have enrolled in the course. His latest book Connected Strategy, co-authored with Nicolaj Siggelkow, identifies the four pathways for turning episodic interactions into continuous relationships. In this episode, we cover: 3:33 – The 3 Types of Innovation 5:40 – Innovation in Healthcare 6:12 – MOOC's 9:16 – Respond-to-desire 10:43 – Curated offering 11:39 – Coaching behaviour 17:39 – Automatic execution 20:10 – The power of big data 25:03 – Innovation in the classroom 26:44 – The process driven approach to innovation Resources mentioned in this episode: Herbert Grönemeyer twitter.com/Terwiesch coursera.org/instructor/~1349478 terwiesch.com Tool: YouTube Album: Herbert Grönemeyer Books: Product Design Development: amazon.com/Product-Design-Development-Karl-Ulrich/dp/0073404772 Connected Strategy Book: amazon.com/Connected-Strategy-Continuous-Relationships-Competitive/dp/1633697002 If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show. The post CL218: Strategies For Innovating The Customer Experience - Interview with Christian Terwiesch appeared first on James Taylor.