CL235: The Future Of Marketing And General Adversarial Networks - Interview with William Ammerman

In this episode we learn from William Ammerman, about the the Future Of Marketing And General Adversarial Networks. Please SUBSCRIBE ►http://bit.ly/JTme-ytsub ♥️ Your Support Appreciated! FOLLOW ME: Website: https://www.jamestaylor.me LinkedIn: http://bit.ly/JTme-linkedin Instagram: http://bit.ly/JTme-ig Twitter: http://bit.ly/JTme-twitter Facebook: http://bit.ly/JTme-facebook William Ammerman is Executive Vice President of Digital Media at Engaged Media Inc. and has previously held leadership positions with Tribune Media, Hearst Television, and Capitol Broadcasting. Over his career, he has managed digital advertising for hundreds of television stations and their websites, mobile apps, and connected platforms. His latest book is called The Invisible Brand: Marketing in the Age Of Automation, Big Data, and Machine Learning. It delves into the future of marketing in the age of AI. In this episode, we cover: 2:14 – Hyper personalisation 4:15 – A machine that persuades us 8:20 – Dumb hotel rooms 9:26 – OCEAN personality traits 11:15 – Machine learning 11:59 – Google as the world's largest focus group 13:03 – Mass customisation 14:07 – Voice user interface 17:52 – Natural language generation 20:58 – GAN – General Adversarial Network 21:09 – Creating and Judging algorithms 23:41 – Singapore model 27:46 – China's social credit system 36:22 – Psychotechnology Resources mentioned in this episode: wammerman.com Book: The Foundation by Issac Assimov Tool: Reveal Mobile Album: Billy Elish If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show. SUBSCRIBE TO THE SHOW Apple Podcasts: http://bit.ly/CLS-apple Spotify: http://bit.ly/CLS-spotify Stitcher: http://bit.ly/CLS-stitcher The post CL235: The Future Of Marketing And General Adversarial Networks - Interview with William Ammerman appeared first at https://www.jamestaylor.me/william-ammerman/