Claire Atkin on the disinformation economy

In this pod our Editor Mike Piggott chats to Claire Atkin, CEO and Co-Founder of Check My Ads, the adtech watchdog. They discuss how Check My Ads has evolved from an agency to an institute, Claire's definition of brand safety, dismantling the disinformation economy, what's happening inside corporations right now, what a better advertising system might look like, as well as the possible positive and negative impact that AI might have on brand safety in the future. They also briefly manage to talk about lemons. This podcast is half an hour long, and packed with lots of insight and wisdom from Claire. We hope you enjoy. Sign up to Check My Ads newsletter, to stay updated on the latest developments around brand safety.