Claire Gleeson-Landry on The Six Sells Podcast

Mike Nicholson speaks to Claire Gleeson-Landry, Head of Investment & Sustainable Media, at Good-Loop, about advertising for good. When brands, consumers, and publishers are on the same 'good' page, together advertising can make a positive impact in the world. This conversation covered a number of topics which include: ‣ The carbon emissions emitted by digital advertising. ‣ Being more intentional about media planning. ‣ Sustainability - are we talking or acting? ‣ The media agency view. ‣ Carbon estimators. ‣ Approaching carbon reduction targets. ‣ Risks of green-washing and green-hushing. ‣ How can we all make small changes that add up? * * * * * * Six Sells is a B2B communications agency. Our directors, Karen and Mike, have a combined 60 years of marketing, sales and business development experience within media, advertising, adtech and consulting businesses. www.sixsells.co.uk #media #adtech #advertising #marketing