Claire Hutchings: Bad agency marketing is an ops problem: let’s fix it

Why do agencies drop the ball on their own marketing?In Agencyland, we understand the importance of impactful campaigns, yet we frequently neglect our own – particularly when things start getting busy. 46% of agencies don’t practice what they preach, according to Chime Agency’s latest benchmark report. This may not come as a surprise if you’re an owner or ops leader trying to oversee or take on the additional responsibility of marketing.To grow your revenue and develop loyal clients, your agency needs consistent marketing. This can speak to both new and existing clients. Claire Hutchings, founder of Chime Agency, shares how agencies of all sizes can achieve consistently high quality marketing.In this episode, we’re give our operations audience the practical strategies they can apply immediately at their own agencies to get things in shape fast.What you’ll learn:What sets top performing agencies apartPractical tips for optimizing your marketing effortsWhy you need a strong Unique Selling Proposition (USP)Why you should develop a ‘Hero Moment’ of your ownFollow Claire on LinkedIn: https://www.linkedin.com/in/claire-hutchings/Follow Harv on LinkedIn: https://www.linkedin.com/in/harvnagra/Check out Chime’s Agency Benchmark report here - https://www.chime.agency/benchmark-reportStay up to date with regular ops insights. Subscribe to The Handbook: The Operations Newsletter.