Claire Shalbrack - VP of Growth, Americas at DEPT®

Shalbrack is a seasoned marketing executive and the VP of Growth (Creative & Media), Americas at DEPT®, a global digital agency. With over 15 years of experience, she has specialized in the intersection of technology, entertainment, and social media. Professional Background Agency Leadership: At DEPT®, she serves as a Managing Director and Partner, overseeing growth strategies that integrate creative output with media performance. Core Expertise: She is an expert in navigating the "cringe cycle of virality" and influencer marketing, often advocating for brands to "relinquish control" to creators to achieve true authenticity. Previous Roles: Her career was "born and bred" in social media agencies, including high-impact roles such as: Byte: Client Planning Director and Lead Account Planner. Refinery29: Brand Experiences Manager.