EPISODE · Sep 28, 2016 · 21 MIN
Claire Tassin: Targeting the Small Business Decision-Maker
from B2B Nation · host B2B Nation
Claire Tassin, a Senior Executive Advisor at CEB, was a recent guest on B2B Nation. In this episode, we discussed the biggest challenges that small business marketers are facing, strategies marketers use to better target smaller buying groups and single decision-makers, what small business marketing will look like five years from now, and more!
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Claire Tassin: Targeting the Small Business Decision-Maker
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