EPISODE · Jan 24, 2026 · 27 MIN
Clapback Advertising: The Art of the Response Ad
from Under the Influence with Terry O'Reilly
This week, we look at “Clapback Ads.”A clapback ad is a response or retaliation to another commercial.We’ll talk about a Canadian province that took offence to a Vrbo ad.A youth orchestra who retaliated against a big car commercial.And a tech company CEO who got caught having an affair – which forced his company to respond - with humour.We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.
What this episode covers
This week, we look at “Clapback Ads.”A clapback ad is a response or retaliation to another commercial.We’ll talk about a Canadian province that took offence to a Vrbo ad.A youth orchestra who retaliated against a big car commercial.And a tech company CEO who got caught having an affair – which forced his company to respond - with humour.We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.
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Clapback Advertising: The Art of the Response Ad
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