Clara Scharpf, User Researcher - RESEARCH IS NOT ABOUT PRODUCING PRESENTATIONS

🎙 Welcome to the Women Who Tech Show!In the fourth episode, I sit down with Clara Scharpf, User Researcher, for an open conversation about the power of research, the art of storytelling in presentations, and the collaboration between researchers and designers.🔥 We dive into:✔️ Clara’s journey — from Market Research to User Research which makes her current role more meaningful✔️ Ethical considerations in consumer psychology✔️ Why the beginning and ending matter most for creating an engaging presentation✔️ How aligning on goals, scope, and deliverables of user testing fosters strong collaboration between researchers and designers✔️ User recruitment tips on how to find the right participants and uncover true user motivations✔️ The role of AI in research — leveraging tools while maintaining human insight🔹 Whether you're a researcher, designer, or just curious about how insights shape the products we use, this episode is packed with valuable takeaways!One quote that stuck with me after our conversation: "Research is not about producing as much presentations as possible".Hit Follow to stay inspired and never miss an episode! 🚀🔗 Clara on LinkedIn🔗 Lisa on LinkedInMusic by Make Like a Tree