Clare Muscutt talks with Charlotte Kennett about leveraging the alignment between Marketing & Customer Experience in B2B

In episode #602 of the Inspiring Women in CX podcast, Clare Muscutt talks to Charlotte Kennett, the Senior Director of Global Customer Experience at SS&C Blue Prism, about…   ✨ Embracing your uniqueness and using it to your advantage 🤝 The relationship between CX and Marketing 👩‍💼 The importance of authenticity, especially in leadership roles 👨‍👩‍👧‍👦 Federating communities and accelerating the time to value 📊 How metrics indicate that the work being done is tangibly improving revenue   For more information on joining the world’s first online community for women in Customer Experience, head over to www.womenincx.community/membership.