Clare Muscutt talks with Sarah Curran-Usher MBE about the evolution of retail customer experience.

Sarah Curran-Usher MBE joins Women in CX Founder and podcast host Clare Muscutt to discuss the evolution of retail customer experience from bricks-and-mortar to pure-play online stores over her 20 years working in the fashion industry. From the importance of getting the basics right to the opportunities presented by the latest data and technology advances, this podcast highlights what it takes to 'sell' CX to senior leaders by balancing the emotional and commercial aspects of CX initiatives, and vitally discusses the need for more women at board level who appreciate the balance required to support decisions that value people as much as numbers. Tune in to hear more about: - The moments that shaped Sarah's career - How she embraced her 'disruptive' nature - Using her different thinking to fuel success as an entrepreneur - The highs and lows of starting, scaling, and selling her own business - Becoming an 'entrepreneur in residence' - The dangers of CX 'gimmicks' - Acquisition vs retention in retail - How to get C-suite onboard - The differences in female leadership - Balancing customer, brand, and commercial priorities - Using behavioural customer data to drive better decisions - Developing your own resilience  - Sarah's advice for women in CX You can find out how to join the world's first online membership community for women interested in CX by visiting www.womenincx.community