Clare Reid - When Data Helps Hospitality Feel Human

In this episode of Captive Conversations, Adam sits down with Claire Reid, a marketing consultant with a career that spans hospitality, charity communications, brand building, feedback, data, internal culture and coffee.Claire shares how her early experiences in cafés, retail, charity communications and Wood Street Coffee shaped the way she thinks about hospitality. The conversation explores why marketing and operations need to work together, why feedback should be treated as the voice of the guest, and why the best hospitality often comes down to something much harder to measure: how a place makes people feel.From Dishoom and Wood Street Coffee to freelance life, local marketing, data storytelling and the importance of not diluting a brand as it grows, this is a warm, honest conversation about building hospitality brands that feel human.#hospitality #marketing #guestexperience #operations #restaurantmarketing #data #captiveconversations