Clarity Confidence Consistency plus being Magically C Sweet

Send us a textWelcome folks, to the Knack 4 Business podcast. A weekly podcast that introduces you to business ideas and that expands your horizons. Join us as we find what the knack for business means to you and others. Knack 4 Business is about sharing Knowledge, Networking, Architecture, Connecting and being Kreativ.  That is what KNACK stands for. Let us Motivate You. Today's guest is Esta SingerClarity Confidence Consistency plus being Magically C SweetEsta Singer approaches your core messaging to build your brand messaging which feeds everything else from logo, colour, to your website. Clarity and consistency are everything for the messaging. Esta runs S.H.E.  Consulting.   About Esta Singer: Esta realized the true power of connectivity when she consulted to a NYC nonprofit and E*Trade putting together a nationwide career e-mentor network for underserved teens. Online marketing and strategy naturally evolved, creating opportunities for businesses beyond traditional page borders. Her passion for empowering others grew when she embraced the world of social media. Delivering a positive and consistent emotional experience shapes perception of your brand, builds trust.   While she's been consulting since 2005 on business strategy,  she shifted her focus as a Brand Messaging Architect. Her passion is to make you look good, to get you noticed, and to compel potential clients to take action.  Some thank you’s and support from Carl Richards from Podcast Solutions Made Simple, thee podcast expert, Fred Crouch the Property Wizard podcaster, Melanie Webber, Kreativ Insight business partner, and Wayne Pratt from Motive8U Inc for sparking these podcasts.  Want a connection, or have a business question?  Please send us your questions to Knack 4 Business. [email protected] or [email protected] To hear other Knack 4 Business podcasts CLICK HERE.  Esta Singeremail:                         [email protected] website:                   https://www.sheconsulting.com      LinkedIn:                  https://www.linkedin.com/in/sheconsulting/       Bernie Franzgrotewebsite:                   httDisclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations. It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode. It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life. Disclaimer: Everything you heard today is for educational purposes only. It's not professional advice. Before you act on anything — talk to a certified expert in your area. Your accountant. Your lawyer. Someone who knows your situation.We share perspectives. You make the decisions.Want more? Head over to blog.knack4business.com — packed with practical episodes on AI, marketing, leadership, and growth. No fluff. Just the good stuff. Subscribe while you're there.Until next time; keep building. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.