Clarity in Sales: How Business Owners Can Sell Smarter with Joe Gregory, The Sales Catalyst

Too many business owners confuse more activity with more sales. In this episode of the Business Roundtable Podcast, host David W. Carr talks with Joe Gregory, known as The Sales Catalyst, about how leaders can simplify sales, eliminate costly mistakes, and build scalable systems that actually drive business growth. Joe shares his journey from struggling early in his sales career to becoming a trusted advisor for business owners and sales teams across industries. Together, they uncover:Why “one-size-fits-all” sales tactics fail in professional services and consultingHow business owners can move from being the rainmaker to building repeatable sales successWhy clarity—not activity—is the biggest driver of resultsThe psychology behind how buyers make decisions (and why they need a guide, not a pitch)How to disqualify poor-fit opportunities and protect profit marginsThe real question every leader should ask: What does a good day look like for you and your team?If you’re an AEC firm leader, consultant, or professional services executive struggling with stalled pipelines, unclear sales processes, or overreliance on your own rainmaking, this conversation will help you rethink how you approach growth.Connect with Joe Gregory:LinkedIn: https://www.linkedin.com/in/joegregorythesalescatalyst Become a supporter of this podcast: https://www.spreaker.com/podcast/business-roundtable--6049255/support.Connect with Steward Your Business:Book a Leadership Clarity Call: https://calendar.stewardyourbusiness.com/ccCall: +1 909.404.9865Website: https://stewardyourbusiness.comLinkedIn: https://www.linkedin.com/in/davidwcarrWatch more episodes  and subscribe on YouTube:https://www.youtube.com/@steward_your_business