Clarity to Confidence: Luana Mendoza Evans on Brand Strategy, Corporate Escape, and Building What Feels True

Are you feeling stuck between the stability of corporate life and the pull to build something of your own? In this inspiring episode of Your American Dream, host Anisha Jennings sits down with Luana Mendoza Evans, founder of Thread Studio, a boutique brand strategy and fractional Chief of Staff consultancy that helps entrepreneurs and corporate escapees build brands rooted in clarity and authenticity. After more than 15 years shaping strategy and executive communications for senior corporate leaders, Luana made the bold transition from corporate executive to founder. Today, she partners with entrepreneurs who are ready to move beyond confusion and into confidence—building aligned, story-driven brands that support long-term growth and leadership presence. Through her work in brand positioning, messaging clarity, and strategic operations, Luana helps founders connect identity with impact—ensuring their business reflects not just what they do, but who they are. About the Guest Luana Mendoza Evans is the founder of Thread Studio, a boutique brand strategy and fractional Chief of Staff consultancy. She is passionate about helping entrepreneurs and corporate professionals transition into purpose-driven businesses. Through her work in brand positioning, messaging clarity, and strategic operations, Luana supports founders in building brands that reflect their identity, values, and leadership vision. With more than 15 years of experience shaping strategy and executive communications for senior corporate leaders, Luana brings both strategic depth and authenticity to the entrepreneurs she supports. What You’ll Learn in This Episode Why many professionals feel called to transition from corporate careers into entrepreneurship Luana’s approach to building authentic, story-driven brands How clarity in your brand message fuels confidence and leadership presence Practical steps to align your identity with your business vision Why brand storytelling is essential for long-term growth and impact Episode Outline Guest’s Journey: (0:55) Early Life and Transition: (1:30) Career Challenges and Achievements: (2:32) Starting Thread Studio: (4:42) Building a Brand: (9:07) Identity Shift: (10:52) Mindset and Community: (18:22) Advice for Aspiring Entrepreneurs: (20:48) The American Dream: (28:31) How to Connect with Luana Mendoza Evans: (31:01) Connect with Luana Mendoza Evans Want to learn more about Luana’s work or connect with her directly? 🌐 Website → https://threadstudiocollective.com/ 📧 Email → [email protected] 💼 LinkedIn → https://www.linkedin.com/in/luanamendoza/ 📸 Instagram → https://www.instagram.com/threadstudioco/ Closing Inspiration “Clarity fuels confidence—and when your brand truly reflects who you are, your business becomes a natural extension of your voice and vision.” If you’ve been navigating career change, questioning your next move, or feeling disconnected from your work, this episode will encourage you to build something that feels aligned, authentic, and scalable. ✨ Ways to Work with Me (Anisha Jennings) 🌐 Website → https://jenningstechcorner.com/packages/ 📅 Book a Free Strategy Call → https://cal.com/anishajennings 📧 Email → [email protected] 📸 Follow me on Instagram → @jenningstechcorner ⭐ Loved this episode? Your reviews help this podcast grow and reach more amazing listeners! If today’s conversation inspired you, please leave a quick rating & review — it means the world. 💛