Classic Marketing, Modern Amazon: Your 2025 Organic Sales Blueprint with Dan Deighton – Episode 45 of the Agency Operators Podcast

Description:Most sellers spend money on PPC and hope for the best, but what if you could grow your sales organically first and make paid ads work smarter, not harder?In Episode 45 of the Agency Operators Podcast, I’m sitting down with Dan Deighton, Amazon Organic Growth Specialist at FordeBaker, to discuss what moves the needle for organic sales in 2025.Dan’s journey started with a simple problem: His partner wanted leggings with pockets. That turned into a full-blown e-commerce business, which taught him firsthand how tough it is to succeed on Amazon. As an organic growth expert, he helps brands rank higher, convert better, and build sustainable sales without relying on PPC to do all the heavy lifting.About Dan DeightonDan helps brands win the organic game at FordeBaker, where he focuses on SEO, listing optimization, and full-funnel strategies to drive sustainable growth. He believes organic should come first—and when done right, your PPC strategy should support it, not carry it.🔗 Connect with Dan Deighton: https://www.linkedin.com/in/dan-deighton-45572b131/ Main Discussion Topics:How Amazon’s Search Algorithm is evolving in 2025 – and what it means for your rankingsThe must-do listing optimizations to improve visibility and conversionsNext-level strategies to boost organic growth and outpace the competitionWhy You Should Tune InDan will explain how to optimize your Amazon listings for long-term success so you won’t be stuck paying for every sale. Whether you're a seasoned seller or looking to scale smarter, you’ll walk away with fundamental, actionable strategies you can implement immediately.This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.