Classic – Zielgruppen bei Sponsored Products & Brands: Pflichtprogramm 2026

Als unser Zielgruppen-Special im Juni 2025 live ging, haben wir gefragt: Ist das das Golden Nugget 2025? Heute ist klar: Die Amazon Standard Audiences haben Amazon PPC nachhaltig verändert. In vielen Accounts haben wir massive Effekte gesehen: deutlich höhere Conversionraten und spürbar mehr Umsatz. Genau deshalb bringen wir diese Folge noch einmal in deinen Feed. Wenn du das Feature bisher nur nebenbei getestet hast, ist 2026 die Zeit, es strategisch zu nutzen.Alle Themen der Episode im Überblick: Rückblick: Erste Zielgruppen für Sponsored Display & Sponsored TV (01:46)Revolution #1: Zielgruppen jetzt auch für Sponsored Products & Brands (03:20)Revolution #2: Gebotsanpassung für Zielgruppen (03:50)Revolution #3: Bid Boosting ohne AMC – mit Amazon Standard Zielgruppen (04:41)Vorgestellt: Die neue Gebotsanpassung für Zielgruppen (06:33)3 Zielgruppen für Sponsored Products (10:28)3 Zielgruppen für Sponsored Brands (16:12)Kampagnen-Gebote erhöhen für Neukunden (18:31)Warum du jetzt schnell handeln solltest (19:20)Links & Ressourcen:Zielgruppen-Special weiterhören: Folge #222, Folge #223Welche SP Zielgruppen bringen Umsatz? Datenbasierte Insights im WebinarKostenloser ADFERENCE Zielgruppen RechnerLass den ADFERENCE Audience Bid Optimizer für dich arbeitenFragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter: https://www.adference.com/podcast-vitamin-aFür Fragen und Feedback schreib uns auf LinkedIn: https://www.linkedin.com/in/florian-nottorf/ oder hinterlasse einen Kommentar auf Youtube: https://www.youtube.com/@ADFERENCEMail: [email protected]

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This episode was published on February 18, 2026.

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