EPISODE · Sep 28, 2022 · 40 MIN
Classics Episode: 1960's VW "Think Small" campaign from DDB
from On Strategy Showcase · host Fergus O’Carroll
How, after World War II, would you market to the American public, a strange looking, small, inexpensive foreign car associated with Hitler's Germany? Imagine that was your brief.
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Classics Episode: 1960's VW "Think Small" campaign from DDB
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