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Classics Episode: 1960's VW "Think Small" campaign from DDB episode artwork

EPISODE · Sep 28, 2022 · 40 MIN

Classics Episode: 1960's VW "Think Small" campaign from DDB

from On Strategy Showcase · host Fergus O’Carroll

How, after World War II,  would you market to the American public, a strange looking, small, inexpensive foreign car associated with Hitler's Germany? Imagine that was your brief. 

What this episode covers

How, after World War II, would you market to the American public, a strange looking, small, inexpensive foreign car associated with Hitler's Germany? Imagine that was your brief.

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Classics Episode: 1960's VW "Think Small" campaign from DDB

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 40 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on September 28, 2022.

What is this episode about?

How, after World War II,  would you market to the American public, a strange looking, small, inexpensive foreign car associated with Hitler's Germany? Imagine that was your brief. 

Can I download this On Strategy Showcase episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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