Classics Episode: 1960's VW "Think Small" campaign from DDB episode artwork

EPISODE · Sep 28, 2022 · 40 MIN

Classics Episode: 1960's VW "Think Small" campaign from DDB

from On Strategy Showcase · host Fergus O’Carroll

How, after World War II,  would you market to the American public, a strange looking, small, inexpensive foreign car associated with Hitler's Germany? Imagine that was your brief. 

Episode metadata supplied by the publisher feed · Published Sep 28, 2022

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Classics Episode: 1960's VW "Think Small" campaign from DDB

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