Classics Episode: 1962's AVIS "We Try Harder"

from On Strategy Showcase · host Fergus O’Carroll

The first in our new series on classic campaigns. DDB used a comment from an AVIS employee to turn what many considered a weakness into a highly relatable strength.

Episode metadata supplied by the publisher feed · Published Aug 17, 2022

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Classics Episode: 1962's AVIS "We Try Harder"

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