EPISODE · Aug 17, 2022 · 36 MIN
Classics Episode: 1962's AVIS "We Try Harder"
from On Strategy Showcase · host Fergus O’Carroll
The first in our new series on classic campaigns. DDB used a comment from an AVIS employee to turn what many considered a weakness into a highly relatable strength.
What this episode covers
The first in our new series on classic campaigns. DDB used a comment from an AVIS employee to turn what many considered a weakness into a highly relatable strength.
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Classics Episode: 1962's AVIS "We Try Harder"
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