Classics Episode: 2000's Citibank "Live Richly"

What this episode covers

The amazing planning story behind Fallon's win over Chiat Day for the Citi account: one that resulted in the best un-bank-like advertising ever. And it would never have happened if not for two guys on a speakerphone.

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 51 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on August 23, 2022.

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