Classics Episode: 2000's Citibank "Live Richly"

from On Strategy Showcase · host Fergus O’Carroll

The amazing planning story behind Fallon's win over Chiat Day for the Citi account: one that resulted in the best un-bank-like advertising ever. And it would never have happened if not for two guys on a speakerphone.

Episode metadata supplied by the publisher feed · Published Aug 23, 2022

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Classics Episode: 2000's Citibank "Live Richly"

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