Classics Episode: Dixons on hijacking your competitor's strengths

from On Strategy Showcase · host On Strategy Showcase

Dixons overcame its significant weaknesses by hijacking its competitors strengths. A brilliant APG Grand Prix award winner from 2011, its irreverent tone made it feel like the brand was on the side of the consumer, not just selling to them. Thanks to our friends at Jira (the project management platform) for sponsoring this episode. More at jira.com.

Episode metadata supplied by the publisher feed · Published Sep 2, 2024

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Classics Episode: Dixons on hijacking your competitor's strengths

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