Classics Episode: Dixons on hijacking your competitor's s...

What this episode covers

Dixons overcame its significant weaknesses by hijacking its competitors strengths. A brilliant APG Grand Prix award winner from 2011, its irreverent tone made it feel like the brand was on the side of the consumer, not just selling to them. Thanks to our friends at Jira (the project management platform) for sponsoring this episode. More at jira.com.

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 38 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on September 2, 2024.

What is this episode about?

Dixons overcame its significant weaknesses by hijacking its competitors strengths. A brilliant APG Grand Prix award winner from 2011, its irreverent tone made it feel like the brand was on the side of the consumer, not just selling to them. Thanks...

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