Classics Episode: Sainsbury's Try Something New Today

from On Strategy Showcase · host On Strategy Showcase

Craig Mawdsley shares the story behind this APG Grand Prix award-winning campaign from 2007. The campaign drove £1.8 billion in revenue for the British grocery store chain in the first two years... £1.14 at a time. Thanks to Tracksuit (the affordable brand tracking solution) and the Master of Advertising Effectiveness Program for making this episode possible. More at gotracksuit.com and MAE.academy.

Episode metadata supplied by the publisher feed · Published Sep 9, 2024

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Classics Episode: Sainsbury's Try Something New Today

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