EPISODE · Jul 29, 2024 · 36 MIN
Classics Episode: The Economist's "white on red" campaign
from On Strategy Showcase · host On Strategy Showcase
The original strategist on The Economist, Laura Marks, CBE shares the unlocks that shaped its decades-long campaign. A Gold Award winner from 1993, it's part of our Classics series with APG London, and is timeless in its lessons for marketers. Thanks to Tracksuit (the affordable brand tracking solution) for sponsoring this series.
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Classics Episode: The Economist's "white on red" campaign
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This episode was published on July 29, 2024.
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