Claude Code for B2B Marketers (with Corey Haines)

#351 | Dave is joined by Corey Haines, the founder of Conversion Factory, Swipe Files, and Marketing-Skills.com, which has over 20,000 stars on GitHub. He's been all-in on AI since 2023 and in this episode he shows Dave exactly how he works now. He pulls up his screen and walks through live keyword research from an API, 10 programmatic SEO pages generated in under a minute, a cross-referenced SEO audit that would cost five figures from a consultant, a RevOps skill that audits HubSpot and builds out a lead scoring model, and a video editor running in the browser. Then they talk about what all of it means for marketers: the job isn't going away, but the way you do it is changing fast, and the gap between marketers who get that and those who don't is already showing up.Timestamps(00:00) - Don Draper, Peggy, and what AI actually changes about marketing (02:08) - Who is Corey Haines and how he went from laid off to AI-pilled (05:34) - The moment at coding boot camp that changed how he thinks about AI (08:15) - Why Claude Code in the terminal beats every other interface (12:25) - What Marketing-Skills.com is and how skills actually work (19:45) - Live demo: keyword research pulled straight from an API (22:00) - Live demo: 10 programmatic SEO pages built in 30 seconds (27:30) - Pushing pages live and the future of website editing (33:00) - Cross-referencing Google Search Console, Fathom, and keyword data (37:20) - Live demo: RevOps skill that audits HubSpot and builds lead scoring (44:00) - Video editing in the browser with Remotion and Claude (49:10) - The marketer as creative director: what the job actually looks like now (53:00) - The bull case for marketers in an AI world Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more