Claude + Google Ads | EP 111

Free Resources & Next StepsFree Claude Cowork Webinar | 8/19:  https://bit.ly/ClaudeCoworkWebinar_819 Free Claude Cowork Masterclass: https://www.biggestgoal.ai/l/cowork-masterclass Claude Cowork Starter Kit: https://www.biggestgoal.ai/l/cowork-starter-kit Claude Cowork Workshop: https://www.biggestgoal.ai/l/cowork-workshopGet our free daily AI News Brief: https://bit.ly/BiggestGoalCommunityAbout the episode:Micah Johnson built a fully functional Google Ads lead system using Claude, and it's generating real leads without a specialist or an agency involved. In this episode, him and Alane Boyd walk through every layer of the build: campaign research, ad copy, conversion tracking, the CSV export workflow, and the daily AI-powered review that keeps it running.If you've ever tried to run paid ads and gotten stuck in the weeds of conversion tracking, keyword strategy, or Google Analytics event setup, you know how painful it is. Most businesses either give up or hand it off to an expensive agency. Alane and Micah found a third way, and the results are already coming in.In this episode, you'll learn:How to use Claude to research and build a full Google Ads campaign from scratch, no specialist requiredThe MCP-plus-CSV workflow that lets Claude do the heavy lifting on Google Ads without touching the account directlyWhy heat map data mattered so much, and how Microsoft Clarity revealed visitors were copying their answers and leaving instead of convertingHow they qualified leads at scale with Claude, and what 300+ leads taught them about a blind spot in their own targetingThe daily routine that pulls Google Ads, Analytics, heat map, and lead data into one place for a single recommendationHow the leadership team stays in the loop with zero manual reporting, through a Slack channel and a shared Cowork dashboard🛠️ Tools & Platforms MentionedClaude: AI used for campaign research, ad copy, tracking setup, and daily analysisClaude Code: Used for writing JavaScript event tracking code and taggingClaude Cowork: Used for shared leadership dashboards and presenting campaign resultsGoogle Ads: The paid advertising platform used for the campaignsGoogle Ads Desktop App: Used to upload Claude-generated CSV files and push liveGoogle Analytics: Used for tracking events and conversion dataMicrosoft Clarity: Heat mapping tool used to analyze landing page behavior (rage clicks, copy-paste behavior)Slack: Used for daily lead and campaign analysis digest for the leadership teamMCP (Model Context Protocol): Used to give Claude read-only access to Google Ads dataLearn More about our AI Leadership WorkshopWinning businesses aren’t just working harder, they understand how to use AI strategically. Sign up for the AI Leadership Workshop, a 3-hour expert-led mastermind designed to give leadership teams clarity, alignment, and a practical path to stay competitive.Book a call to customize your workshop today!This episode is brought to you by Biggest Goal, the company Alane Boyd and Micah Johnson co-founded.Fifteen years of scaling their own companies taught them that adoption is a people problem long before it's a technology problem, so we train executives and their teams through workshops, cohorts, mastermind groups, and hands-on implementation support.For more info about our programs, join our free community at your.biggestgoal.ai.Thank you for supporting the podcast!