Claude VonStroke - The Truth About Selling Dirtybird

intelligend 30% off life time subscription: Use "WILL" at checkout https://go.intellijend.com/willThis episode was filmed and sponsored by THE LINE LA, Will’s favourite place to stay in LA - for 20% off your stay use code WILLCLARKE at www.thelinehotel.comClaude VonStroke joins me for one of the most honest conversations we’ve had on this podcast. Ive wanted to have this conversation for a long time so lock in people its a good one. We talk about building Dirtybird from nothing, turning it into one of the most influential house labels in the world, and why he eventually decided to sell it. Claude opens up about burnout, identity, losing connection with the magic, and what it really feels like when the thing you built becomes bigger than you.We dive into:• The early Dirtybird days and how it became a movement• How tech house took over America• Why the middle class of DJs is disappearing• The stress of running festivals and events• The reality behind ticket sales and the business of dance music• Saying no to Coachella style loss leader deals• Why he refuses to chase hits• Starting again with a new label• Finding joy in music againThis is a conversation about evolution, ego, independence, and what success actually costs.If you are a DJ, producer, creative entrepreneur, or someone building something from the ground up, this episode will resonate.Subscribe for weekly conversations with artists, founders, and the people shaping electronic music culture.Who is Claude VonStroke: Claude VonStroke is a house producer, festival organizer, and seasoned A&R. Founded Dirtybird Records in 2004 and sold it in 2022. Now the owner of Wrong Number Records.⏲ Follow Will Clarke ⏱https://willclarke.komi.io/https://djwillclarke.com/https://open.spotify.com/artist/1OmOdgwIzub8DYPxQYbbbi?si=hEx8GCJAR3mhhhWd_iSuewhttps://www.instagram.com/djwillclarkehttps://www.facebook.com/willclarkedjhttps://twitter.com/djwillclarkehttps://www.tiktok.com/@djwillclarke Hosted on Acast. See acast.com/privacy for more information.