Claudia Hoyser on Before The Dawn, independence & building Hoyser Country brands

Country singer-songwriter Claudia Hoyser joins Bar Conversations to talk about her new album Before The Dawn, her journey from growing up in New York to building an independent career with more than 120 million views, and how a breakthrough moment with her song No Matter What It Costs changed everything. She shares how her musical family shaped her sound, why moving to Nashville pushed her creatively, and how losing her voice after opening for Keith Urban inspired the deeply personal themes of burnout, healing, and honesty woven throughout the record. Claudia also opens up about co-writing the album with her fiancé Ryan Hurley, whose guitar work helped create the project’s intimate sonic identity.Beyond music, Claudia dives into her entrepreneurial side, including how a hidden moka pot game in her viral “Hoyser Country Monday” videos sparked Hoyser Country Coffee, and how her whiskey brand Hoyser Country Drunken Bean partnered with Centerfire Distillery. She reflects on sharing stages with icons like Miranda Lambert, Blake Shelton, and Willie Nelson, explains her songwriting process, reveals what songs she loves performing most, and previews what fans can expect from her next chapter in 2026.Jonathan’s Enjoying: Hoyser Country Drunken Bean