Clean Labeling in Consumer Foodservce

Consumers are demanding food from operators that are free from additives, and in the industry today its expected of operators to make an effort toward clean labeling. This action is widespread in the industry currently, but there will be a point where consumers will see chains that haven't taken steps towards clean labeling as inherently lower quality. Although there has been discussion in the industry about consumer's ideas versus industry action, the fact remains that consumers are demanding more from foodservice operators than ever before.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.