Cleaning Up the Soap Industry: One Home and Body at a Time feat. Anie Rouleau (The Unscented Company)

A pioneering leader reshaping the future of sustainable business, Anie Rouleau and the company she founded (The Unscented Company) redefines the notion of clean with innovative, natural home and body care products. With a dedication to sustainability and social impact, Anie champions refillable packaging and waterless products, combating single-use plastics and protecting waterways. An advocate for the B Corp model, she promotes local sourcing, ethical leadership, and equal opportunity employment.Anie's achievements include appearances on Dragons' Den Canada, Canada's Top Growing Company for four consecutive years, and recognition with the Young Phoenix Prize and the Trudeau Medal. An influential speaker at institutions and organizations such as BDC, C2 Montreal, UQAM, Concordia, McGill, ETS, and the University of Ottawa, she's committed to mentoring young female entrepreneurs. Anie leads a B Corp Certified and Women Owned business, a role she's held since 2011.(0:00) Intro(2:47) The making of an entrepreneur(6:07) A unexpected market for fragrance free soap(8:56) Reducing single use packaging through refillable solutions(12:25) Selecting retail partners from yoga studios to Whole Foods(15:02) The value of local suppliers and partners(19:31) Fragrance free for skin sensitivity, asthma, pregnancy, and even hunting/fishing!(23:49) What is B Corp and who should pursue this certification?(31:10) The next frontier: reducing water footprint(33:40) The making of an ecopreneur(42:10) What it will take for businesses and leaders to be resilient going forwardMessage us your thoughts!