Cleared for Takeoff: SAF's (Sustainable Aviation Fuel) Role in a Greener Future

This episode explores the innovative world of Sustainable Aviation Fuel (SAF) and its role in reducing aviation's environmental impact. We discuss the challenges and future of SAF with expert David Kaplan from Oliver Wyman, covering regulatory hurdles and technological advancements. The episode highlights SAF's potential, its recent successful test flight, and the importance of government and individual support in making SAF the norm for a greener future in aviation.ERRATUM: HEFA stands for “Hydrotreated Esters and Fatty Acids”David Kaplan's Linkedin: www.linkedin.com/in/david-kaplan-56b79174/ Oliver Wyman website: www.oliverwyman.com ****The PricingForThePlanet podcast delves into the fusion of business and sustainability, highlighting profitable and sustainable business models. For us, the only path to amplifying sustainability is by framing it as a driving force and facilitator for business. Tune in for insights on how businesses can thrive while being eco-friendly.****Join our free PricingForThePlanet bi-weekly digest on Monetizing and Pricing Sustainability: https://www.pricingfortheplanet.com/weeklydigest Hosted on Acast. See acast.com/privacy for more information.