Clearing the decks for launch

With the launch of Basecamp 5 approaching, 37signals co-founders Jason Fried and David Heinemeier Hansson discuss what happens inside their company when it enters “launch mode.” They talk about temporarily shifting priorities, the difference between routine operations and launch periods, and why putting lower-priority tasks on hold is often necessary to make meaningful progress. Plus, Jason and David share their favorite aspects of the newest version of Basecamp.Key Takeaways00:00 – Introduction00:10 – Pausing processes and the power of “not now”03:41 – Moving quickly and deciding to just build it08:38 – Pressing pause on routines to stay focused on the goal11:20 – Staying flexible while working through the chaos13:54 – What life after launch will look like20:54 – Jason and David share their favorite Basecamp 5 updatesLinks and ResourcesRecord a video question for the podcastWatch The REWORK podcast on YouTubeBasecamp is the no-nonsense project management system. Sign up for free at Basecamp.comHEY is a fresh take on email. Sign up for a 30-day free trial at HEY.comFizzy is a modern spin on kanban. Sign up for free at fizzy.doBooks by 37signalsJason Fried on XDavid Heinemeier Hansson on X