EPISODE · May 13, 2026 · 28 MIN
Clearing the decks for launch
from REWORK · host 37signals
With the launch of Basecamp 5 approaching, 37signals co-founders Jason Fried and David Heinemeier Hansson discuss what happens inside their company when it enters “launch mode.” They talk about temporarily shifting priorities, the difference between routine operations and launch periods, and why putting lower-priority tasks on hold is often necessary to make meaningful progress. Plus, Jason and David share their favorite aspects of the newest version of Basecamp. Key Takeaways 00:00 – Introduction 00:10 – Pausing processes and the power of “not now” 03:41 – Moving quickly and deciding to just build it 08:38 – Pressing pause on routines to stay focused on the goal 11:20 – Staying flexible while working through the chaos 13:54 – What life after launch will look like 20:54 – Jason and David share their favorite Basecamp 5 updates Links and Resources Record a video question for the podcast Watch The REWORK podcast on YouTube Basecamp is the no-nonsense project management system. Sign up for free at Basecamp.com HEY is a fresh take on email. Sign up for a 30-day free trial at HEY.com Fizzy is a modern spin on kanban. Sign up for free at fizzy.do Books by 37signals Jason Fried on X David Heinemeier Hansson on X
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With the launch of Basecamp 5 approaching, 37signals co-founders Jason Fried and David Heinemeier Hansson discuss what happens inside their company when it enters “launch mode.” They talk about temporarily shifting priorities, the difference between routine operations and launch periods, and why putting lower-priority tasks on hold is often necessary to make meaningful progress. Plus, Jason and David share their favorite aspects of the newest version of Basecamp. Key Takeaways 00:00 – Introdu...
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Clearing the decks for launch
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