EPISODE · Jul 18, 2024 · 44 MIN
Cleveland Clinic’s Pioneering Approach to Content Marketing + AI with Amanda Todorovich
from Content Disrupted: Bold Takes on Brand Marketing · host Skyword
In this episode, Amanda Todorovich, Executive Director of Digital Marketing at Cleveland Clinic, unveils the strategies behind the brand’s top-tier content marketing program. Amanda shares insights on building high-performing teams, proving ROI, and responsibly integrating AI into your content marketing practice. Overall, this episode is packed with valuable lessons on scaling content excellence and driving engagement in healthcare marketing and beyond.
What this episode covers
In this episode, Amanda Todorovich, Executive Director of Digital Marketing at Cleveland Clinic, unveils the strategies behind the brand’s top-tier content marketing program. Amanda shares insights on building high-performing teams, proving ROI, and responsibly integrating AI into your content marketing practice. Overall, this episode is packed with valuable lessons on scaling content excellence and driving engagement in healthcare marketing and beyond.
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Cleveland Clinic’s Pioneering Approach to Content Marketing + AI with Amanda Todorovich
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