Clever Presents: NeoConversations - Designing Branded Spaces

In this special Clever Presents, we’re sharing an episode of another podcast we produce for Neocon called NeoConversations. What does it take to effectively design brand character into a space? How can brand values and purpose be communicated through materiality, visual language, ambiance and experience? What’s in the tool kit needed to implement a design program company-wide? Amy Devers explores these questions with Renee Hytry Derrington, International Design Lead for Formica Group, and Abbott Miller, a partner at world-renowned design studio, Pentagram. Read the show notes!Learn more about how Formica Group’s durable surfaces fuse great design with purposeful functionality at www.formica.com, where you can order free samples for your next project.Listen to all the episodes of NeoConversation here. Subscribe to the NeoConversations podcast on Apple Podcasts or Google Play. NeoConversations is a production of 2VDE Media. This episode was edited by Rich Stroffolino. Special thanks to Formica and NeoCon for this Clever Presents.Clever is created, hosted and produced by Amy Devers and Jaime Derringer with music from El Ten Eleven and editing by Rich Stroffolino.If you enjoy Clever we could use your support! Please consider leaving a review, making a donation, becoming a sponsor, or introducing us to your friends! We love and appreciate you! Hosted on Acast. See acast.com/privacy for more information.